Sponsors / Partners

James is supported and sponsored by some outstanding, innovative and cutting edge companies, organisations and friends.


The worlds sharpest and most color neutral ND and CPL filters. Guaranteed.
— Breakthrough Photography

Breakthrough Photography is a filter research and manufacturing company based in San Francisco that is taking the photography world by storm after releasing the worlds sharpest and most color neutral ND, UV and CPL filters. Don't believe it? Click here to see some side by side comparisons, the results speak for themselves.


Welcome to nature...
— Norrøna

James Rushforth is a Norrøna Pro Team member. 

Norrøna is a Norwegian company making premium quality outdoor clothing and backpacks for walkers, skiers and mountaineers. The company is particularly famous for its innovation, and currently employs 17 of its 55 staff in research and development. Norrøna introduced the first tunnel tent for mountaineers, developed an ergonomic standard for backpacks, and introduced Gore-Tex to Europe.


Landcruising was born on sheer passion. One inch wide is the freedom, the challenge and the next level
— Landcruising

Landcruising is a prestigious slack / highlining company based in Germany; set up in 2007 by Damian Jörren and Stefan Junghannss, the company creates no compromise rigging products and lines with a huge emphasis placed on environmentally sustainable development. Landcrusing also offer an extensive social media platform whilst additionally offering comprehensive event support and professional training for both beginners and experts.


45 years of making the highest quality tents
— Hilleberg

Since Bo Hilleberg designed his first tent back in 1973, Hilleberg has made tents. That’s in fact all they have been doing. The family run company now has 45 years of experience in manufacturing lightweight, all-season tents of the highest quality and have gained an international reputation for excellence in their field.  

After integrating reliability, adaptability, ease of use, durability, and comfort into the optimum combination for the intended use of a particular tent, Hilleberg then aim to make it as light as possible. While recognising that low weight is of course important in a tent, they will not make their tents low weight at the cost of sacrificing any of the other attributes completely. Low weight is not an end in itself, but rather the foundation that ties the other criteria together. This is what they call the Hilleberg principle.